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Five Tools to Create search engine optimization-Friendly Content Step-by-Step

Five Tools to Create search engine optimization-Friendly Content Step-by means of-StepBlogging isn't as clean as it can seem. Writing articles while lying for your mattress would possibly sound like that is all it is worried in growing wonderful content, but those who truely do this paintings recognise that it couldn't be in addition from the fact.

It’s no longer difficult to create articles if writing (and the topics approximately which you write) is your passion. But it takes a lot of time to perform all the technical steps, from formatting the final product to optimizing the thing for Google search.

The exact information is that there are quite a few gear that can automate these approaches for you so you can focus on the fun element: writing.

In this put up, I’m going to percentage the equipment that I use to perform all these elements.

Learn More: 10 Ways to Generate Topics and Write High-Ranking Blog Posts

STEP 1: Use Buzzsumo to Decide on the Topic
First of all, you need to locate the ideal topic on your article. You may have a bunch of first rate thoughts, however you'll need to do a little research to make certain that your concept hasn't been included by using someone else (or loads of others).

I use Buzzsumo to do a little studies. This tool allows you to find the maximum-shared content on any subject matter. It’s useful to:

Make positive that your concept (or similar) is interesting for humans right now
At the same time — ensure your idea isn't overused. There isn't any need to write content on subjects that have been blanketed to demise, specially if the prevailing articles are complete and excellently written. However, if there are a whole lot of posts on comparable subjects which might be low fine, then you can supply it a attempt.
Analyze competition’ content to find out what they’ve overlooked in addition to what their robust points are. You can brainstorm thoughts this manner, but make sure which you’re no longer writing the same article.
Find bloggers who are also inquisitive about your topic and ask them to proportion your article (click on on “Share” this is indexed to the right of the name).
Buzzsumo content material studies

You can pick out the date and sort with the aid of language, us of a, type of content, and phrase depend. Also, you may pick out positive social media platforms (Facebook, LinkedIn, Twitter, Pinterest, and Google+).

Free Bonus Download: Get our unfastened SEO guide for 20 clean approaches that can skyrocket your scores, even in a competitive niche! Click right here to down load it free of charge right now!
Even in case you locate articles to your subject matter, don’t give up wish. Analyze a majority of these posts and figure out how you can write something this is 10x better: update it, upload more research and statistics to it, make it two times or five instances as long, add your personal point of view or information, and many others. There is usually a completely unique perspective you can add to enhance it and make it your personal.

Once you've got settled on a super subject matter and feature discovered how you'll make it higher, visit the following step.

Learn More: The Content Marketer’s Guide to Keyword Research

STEP 2: Use Serpstat to Handle the search engine optimization Factors
Serpstat is an all-in-one search engine optimization platform that consists of five modules that will help you rank higher. This device may be beneficial in the following approaches.

Keyword Research

It has a excellent keyword research device that makes finding keywords to your publish lots more green. It additionally has extra methods to amplify the keyword listing, including Related Keywords and Search Suggestions.

Serpstat

Source

Related Keywords are LSI (Latent Semantic Indexing) keywords which could help make your article sound extra herbal. These keywords are semantically related to the number one keywords for which you are searching.

For instance, here is a small list of LSI keywords for a “Windows” question:

Windows

The Search Suggestion characteristic performs queries that pop up below the quest bar while you’re typing something into Google, YouTube or Amazon.

This ought to look very familiar to you:

Search hints

The tool gathers a lot of these key phrases in one vicinity after which you can export this list into a spreadsheet.

With this large collection of keywords, you will be sure that your content is optimized for the Google bots and readable for the individual.

Competitors’ Articles

Also, you can take a look at in case your competition have successful articles for your topic. This device kinds the “Top Pages” with the aid of quantity of natural keywords used, which makes it smooth to look through the list to make certain your concept hasn’t been blanketed. You'll also see how many Facebook, LinkedIn and Google+ shares it is gotten, as well as Potential Traffic.

In the screenshot beneath, you could see who is written on the topic of “content material advertising plan.” Buffer and HubSpot each take top location for variety of natural key phrases used, however HubSpot and Sprout Social take pinnacle area for social shares, because of this more eyes on the article. Also be aware that, in spite of low numbers for keywords and social shares, Wikipedia is up there with Buffer for traffic to its internet site.

Top pages

Source

I normally take three direct competition and check their top pages. If I find something just like my concept, I study the posts, analyze them, and most effective then start writing. For your convenience, you may create a spreadsheet for the evaluation:

Spreadsheet

The columns may differ depending to your goals, but the factor is to maintain music of what's been written so that you can improve upon it!

Free Bonus Download: Get our loose SEO guide for 20 easy approaches which could skyrocket your scores, even in a competitive area of interest! Click right here to down load it without cost right now!
Article Structure

Once you have sooner or later decided on which topic to write and how you'll create better content material than the opposition, you want to find out what exactly people want to recognize on this issue. I use the Search Questions characteristic for this reason:

Search Questions

Source

It lists the top questions that people are typing into Google, YouTube and Amazon. Honing in on exactly what human beings want to understand on your topic will assist you to answer those questions for your article, in addition to on your name, making it clean for humans to locate your content after looking for this question. This massive listing assist you to create the structure on your article by means of the usage of additional, similar titles as subheaders.

Also, you could check query-and-solution platforms like Quora and Reddit, or Google “great search engine marketing forums” to find out valuable sources. I propose choosing most effective the ones questions which haven’t been spoke back in depth but to ensure that your article stands proud.

Learn More: How to Write Hero Headlines to Skyrocket Click-Through Rates

STEP 3: Use Grammarly to Check Mistakes and Avoid Plagiarism
You’ve determined on a fantastic subject matter and after doing your research have written a completely unique, 10x article. Now it's an awesome concept to set it aside for an afternoon or to clean your head before going lower back and enhancing it. You may think it's an ideal article after most effective one draft, however I can guarantee you that it is encumbered with errors. You simply cannot see them but because you're too close to it.

When you are geared up to go back and edit your article, I endorse checking it with Grammarly, a free grammar, spelling and syntax device. It will even permit you to understand in case you’ve overused some words (and offer synonyms) or if a sentence is simply too lengthy and difficult to examine.

Five Tools to Create search engine optimization-Friendly Content Step-by-Step

Five Tools to Create search engine optimization-Friendly Content Step-by means of-StepBlogging isn't as clean as it can seem. Writing articles while lying for your mattress would possibly sound like that is all it is worried in growing wonderful content, but those who truely do this paintings recognise that it couldn't be in addition from the fact.

It’s no longer difficult to create articles if writing (and the topics approximately which you write) is your passion. But it takes a lot of time to perform all the technical steps, from formatting the final product to optimizing the thing for Google search.

The exact information is that there are quite a few gear that can automate these approaches for you so you can focus on the fun element: writing.

In this put up, I’m going to percentage the equipment that I use to perform all these elements.

Learn More: 10 Ways to Generate Topics and Write High-Ranking Blog Posts

STEP 1: Use Buzzsumo to Decide on the Topic
First of all, you need to locate the ideal topic on your article. You may have a bunch of first rate thoughts, however you'll need to do a little research to make certain that your concept hasn't been included by using someone else (or loads of others).

I use Buzzsumo to do a little studies. This tool allows you to find the maximum-shared content on any subject matter. It’s useful to:

Make positive that your concept (or similar) is interesting for humans right now
At the same time — ensure your idea isn't overused. There isn't any need to write content on subjects that have been blanketed to demise, specially if the prevailing articles are complete and excellently written. However, if there are a whole lot of posts on comparable subjects which might be low fine, then you can supply it a attempt.
Analyze competition’ content to find out what they’ve overlooked in addition to what their robust points are. You can brainstorm thoughts this manner, but make sure which you’re no longer writing the same article.
Find bloggers who are also inquisitive about your topic and ask them to proportion your article (click on on “Share” this is indexed to the right of the name).
Buzzsumo content material studies

You can pick out the date and sort with the aid of language, us of a, type of content, and phrase depend. Also, you may pick out positive social media platforms (Facebook, LinkedIn, Twitter, Pinterest, and Google+).

Free Bonus Download: Get our unfastened SEO guide for 20 clean approaches that can skyrocket your scores, even in a competitive niche! Click right here to down load it free of charge right now!
Even in case you locate articles to your subject matter, don’t give up wish. Analyze a majority of these posts and figure out how you can write something this is 10x better: update it, upload more research and statistics to it, make it two times or five instances as long, add your personal point of view or information, and many others. There is usually a completely unique perspective you can add to enhance it and make it your personal.

Once you've got settled on a super subject matter and feature discovered how you'll make it higher, visit the following step.

Learn More: The Content Marketer’s Guide to Keyword Research

STEP 2: Use Serpstat to Handle the search engine optimization Factors
Serpstat is an all-in-one search engine optimization platform that consists of five modules that will help you rank higher. This device may be beneficial in the following approaches.

Keyword Research

It has a excellent keyword research device that makes finding keywords to your publish lots more green. It additionally has extra methods to amplify the keyword listing, including Related Keywords and Search Suggestions.

Serpstat

Source

Related Keywords are LSI (Latent Semantic Indexing) keywords which could help make your article sound extra herbal. These keywords are semantically related to the number one keywords for which you are searching.

For instance, here is a small list of LSI keywords for a “Windows” question:

Windows

The Search Suggestion characteristic performs queries that pop up below the quest bar while you’re typing something into Google, YouTube or Amazon.

This ought to look very familiar to you:

Search hints

The tool gathers a lot of these key phrases in one vicinity after which you can export this list into a spreadsheet.

With this large collection of keywords, you will be sure that your content is optimized for the Google bots and readable for the individual.

Competitors’ Articles

Also, you can take a look at in case your competition have successful articles for your topic. This device kinds the “Top Pages” with the aid of quantity of natural keywords used, which makes it smooth to look through the list to make certain your concept hasn’t been blanketed. You'll also see how many Facebook, LinkedIn and Google+ shares it is gotten, as well as Potential Traffic.

In the screenshot beneath, you could see who is written on the topic of “content material advertising plan.” Buffer and HubSpot each take top location for variety of natural key phrases used, however HubSpot and Sprout Social take pinnacle area for social shares, because of this more eyes on the article. Also be aware that, in spite of low numbers for keywords and social shares, Wikipedia is up there with Buffer for traffic to its internet site.

Top pages

Source

I normally take three direct competition and check their top pages. If I find something just like my concept, I study the posts, analyze them, and most effective then start writing. For your convenience, you may create a spreadsheet for the evaluation:

Spreadsheet

The columns may differ depending to your goals, but the factor is to maintain music of what's been written so that you can improve upon it!

Free Bonus Download: Get our loose SEO guide for 20 easy approaches which could skyrocket your scores, even in a competitive area of interest! Click right here to down load it without cost right now!
Article Structure

Once you have sooner or later decided on which topic to write and how you'll create better content material than the opposition, you want to find out what exactly people want to recognize on this issue. I use the Search Questions characteristic for this reason:

Search Questions

Source

It lists the top questions that people are typing into Google, YouTube and Amazon. Honing in on exactly what human beings want to understand on your topic will assist you to answer those questions for your article, in addition to on your name, making it clean for humans to locate your content after looking for this question. This massive listing assist you to create the structure on your article by means of the usage of additional, similar titles as subheaders.

Also, you could check query-and-solution platforms like Quora and Reddit, or Google “great search engine marketing forums” to find out valuable sources. I propose choosing most effective the ones questions which haven’t been spoke back in depth but to ensure that your article stands proud.

Learn More: How to Write Hero Headlines to Skyrocket Click-Through Rates

STEP 3: Use Grammarly to Check Mistakes and Avoid Plagiarism
You’ve determined on a fantastic subject matter and after doing your research have written a completely unique, 10x article. Now it's an awesome concept to set it aside for an afternoon or to clean your head before going lower back and enhancing it. You may think it's an ideal article after most effective one draft, however I can guarantee you that it is encumbered with errors. You simply cannot see them but because you're too close to it.

When you are geared up to go back and edit your article, I endorse checking it with Grammarly, a free grammar, spelling and syntax device. It will even permit you to understand in case you’ve overused some words (and offer synonyms) or if a sentence is simply too lengthy and difficult to examine.