The Power of Habit Book By Charles Duhigg (PDF-Summary-Review-Online Reading-Download)


The Power of Habit: Why We Do What We Do in Life and Business Book By Charles Duhigg, a reporter for the New York Times, published in February 2012 by Random House. Explore the science behind creating and reforming habits. The book hit the bestseller list for The New York Times,, and USA Today. It was long-listed for the Financial Times and McKinsey Business Book of the Year Award in 2012.

Book Details
Originally published: February 28, 2012
Pages: 371 pages
Genre: Self-help book
ISBN: 9781400069286

Book Summary
A young woman enters a laboratory. In the past two years, she has transformed almost every aspect of her life. She quit smoking, ran a marathon, and was promoted on the job. The patterns within your brain, neurologists discover, have fundamentally changed.

Procter & Gamble marketing specialists study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on the way to being one of the biggest failures in the company's history. Suddenly, one of them detects an almost imperceptible pattern, and with a slight change in advertising, Febreze earns $ 1 billion a year.

An untested CEO takes over one of the largest companies in the United States. Their first order of business is to attack a unique pattern among their employees, how they approach worker safety, and soon the company, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.

They managed to transform habits.

In The Power of Habit, New York Times award-winning business journalist Charles Duhigg takes us to the exciting edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and the ability to distill vast amounts of information into fascinating narratives, Duhigg brings to life a new understanding of human nature and its potential for transformation.

Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to be remaking overnight. We visit labs where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discovered how correct habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil rights hero Martin Luther King, Jr. We entered Procter & Gamble, Target Department Store, Saddleback Church of Rick Warren, the locker of the NFL rooms, and the largest hospitals in the country and see how implementing so-called key habits can generate billions and mean the difference between failure and success, life and death.

In essence, The Power of Habit contains a stimulating argument: The key to regular exercise, losing weight, raising exceptional children, being more productive, creating revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits are not destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Book Review
Much research has been done in recent years on how our habits shape us, and this work is beautifully described in the new book The Power of Habit.

The power of habit is full of fascinating anecdotes. . . how an early 20th-century publicist made Pepsodent the first-best-selling toothpaste by creating the habit of daily brushing, how a team of marketing experts at Procter & Gamble rescued Febreze from the pile of failed products by acknowledging that a fresh scent was a good reward for a cleanup, how Michael Phelps' coach instilled habits that made him an Olympic champion many times, and how Tony Dungy made the Indianapolis Colts a Super Bowl-winning team.

Book Club Questions

About The Author of The Book Charles Duhigg
Charles Duhigg is an investigative reporter for The New York Times. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards, and was part of a team of finalists for the 2009 Pulitzer Prize. He is a frequent contributor to This American Life, NPR, PBS NewsHour, and Frontline. A graduate of Harvard Business School and Yale College, he lives in Brooklyn with his wife and two kids.



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